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How is the world of sport influenced by publicity and technology?

Example Key Words


To manage or exploit (an organisation, activity, etc) in a way designed to make a
profit. The specification refers to commercialised activity as being sponsorship and the
media only.


Diversified technologies which act as the main means of mass communication)

Role Model

A person looked to by others as an example to be imitated.


An individual or group that provides financial support to an event, activity, person, or organisation.


Provision of funds or other forms of support to an individual or event in return for some commercial return.

Fundamental British values

Democracy: Deciding whether technology and media are having too much of a negative impact in sport – is technology the winner or the athlete?

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